segi44 is committed to protecting the personal data of every player who uses our platform. This Privacy Policy explains exactly what information we collect, why we collect it, how we use it, and the rights you hold over your own data.
segi44 collects only what is necessary, protects it with rigorous security standards, and never sells your data to third-party marketers. Here is a summary of our core privacy commitments.
We collect only the personal information that is strictly necessary to operate your account, verify your identity, process payments in Malaysian Ringgit, and comply with applicable anti-money laundering obligations. Nothing more.
All data transmitted between your device and segi44's servers is protected by industry-standard 256-bit SSL/TLS encryption. Your login credentials, payment details, and personal information are encrypted at every point of transmission.
segi44 does not sell, rent, or trade your personal data to third-party marketing companies or data brokers. Your information is used solely for the purposes set out in this Privacy Policy and for no other commercial purpose.
You retain meaningful rights over your personal data at all times — including the right to access, correct, request deletion of, and restrict the processing of your information. All requests are handled within 30 days of receipt.
We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected or as required by law. Account data is typically retained for up to seven years following account closure for regulatory compliance purposes.
Where third-party service providers process data on our behalf — such as KYC verification partners and payment processors — we require them to maintain equivalent data security and confidentiality standards through binding contractual obligations.
This Privacy Policy ("Policy") describes how segi44 ("segi44", "we", "us", "our") collects, uses, stores, discloses, and protects the personal data of individuals ("User", "you", "your") who access or use the segi44 online gaming and sports betting platform at https://segi44.cam (the "Platform").
segi44 is committed to handling personal data responsibly and in accordance with internationally recognised data protection principles. We recognise that Malaysian users entrust us with sensitive personal and financial information when they register on the Platform, and we take that responsibility seriously.
This Policy applies to all personal data collected through the Platform, including data collected via the website, any mobile-optimised version, live chat interactions, email correspondence, and payment transactions conducted in Malaysian Ringgit (MYR).
By creating an account on segi44 or continuing to use the Platform, you confirm that you have read this Policy and consent to the processing of your personal data as described herein. If you do not agree with any aspect of this Policy, you should discontinue your use of the Platform and contact us to close your account.
Policy Scope: This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy. Together, these documents govern the full terms of your relationship with segi44.
For the purposes of this Policy, the following terms have the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, identity number, email address, IP address, device identifiers, financial information, and gaming activity data. |
| "Processing" | Any operation performed on Personal Data — including collection, recording, storage, alteration, retrieval, use, disclosure, or deletion. |
| "Data Controller" | segi44, the entity that determines the purposes and means of processing Personal Data collected through the Platform. |
| "Data Processor" | A third-party service provider engaged by segi44 to process Personal Data on its behalf, subject to contractual data protection obligations. |
| "KYC" | Know Your Customer — identity and age verification procedures required under anti-money laundering and responsible gambling obligations. |
| "Sensitive Data" | A subset of Personal Data that warrants enhanced protection, including government-issued identification numbers, payment card details, and bank account information. |
| "Cookies" | Small text files placed on your device by the Platform to facilitate functionality, performance measurement, and user experience personalisation. |
segi44 collects the following categories of Personal Data in connection with the operation of the Platform:
3.1 Registration & Identity Data
3.2 Identity Verification (KYC) Data
3.3 Financial & Transaction Data
3.4 Gaming Activity Data
3.5 Technical & Device Data
3.6 Communications Data
We do not collect full payment card numbers (PAN), card security codes (CVV), or online banking passwords. Payment transactions are processed through our authorised payment partners who maintain their own data security certifications.
segi44 collects Personal Data through the following means:
segi44 processes Personal Data on the following legal bases:
| Legal Basis | Application |
|---|---|
| Contractual necessity | Processing required to create and manage your account, process deposits and withdrawals in MYR, settle bets, and provide customer support. |
| Legal obligation | Processing required to comply with anti-money laundering (AML) obligations, age verification requirements, and record-keeping obligations under applicable laws. |
| Legitimate interests | Processing for fraud prevention, platform security, responsible gambling monitoring, and improvement of Platform features and performance. |
| Consent | Processing for non-essential marketing communications and non-essential cookies where your explicit consent has been obtained and can be withdrawn at any time. |
segi44 uses the Personal Data we collect for the following purposes:
7.1 segi44 does not sell, rent, or trade your Personal Data to third-party marketers or data brokers under any circumstances.
7.2 We may share your Personal Data with the following categories of third parties solely for the purposes described in this Policy:
7.3 All third-party Data Processors engaged by segi44 are bound by contractual data processing agreements that impose confidentiality and data security obligations no less stringent than those applied by segi44 itself.
No Sale of Personal Data: segi44 will never sell your Personal Data. Any third-party disclosure is strictly limited to what is necessary to operate the Platform, fulfil our legal obligations, and protect the interests of our users.
8.1 segi44 uses cookies and similar tracking technologies to operate and improve the Platform. The following categories of cookies are used:
| Cookie Type | Purpose | Required? |
|---|---|---|
| Strictly Necessary | Session management, authentication, account security, and fraud prevention. These cookies are essential for the Platform to function. | Yes |
| Functional | Remembering your preferences, language settings, and UI customisations to improve your experience across sessions. | Optional |
| Analytics | Aggregated, anonymised data on how users navigate the Platform — used exclusively to improve performance and features. No personally identifiable information is shared. | Optional |
8.2 You may manage or disable non-essential cookies through your browser settings. However, disabling strictly necessary cookies will impair your ability to log in to and use the Platform. Please consult your browser's help documentation for guidance on cookie management settings.
8.3 segi44 does not use third-party advertising or behavioural tracking cookies. We do not share cookie data with advertising networks or social media platforms for retargeting purposes.
9.1 segi44 retains Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. Our standard retention periods are as follows:
9.2 Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised in a manner that renders it permanently unrecoverable and non-attributable to any individual.
10.1 segi44 implements a multi-layered data security framework to protect Personal Data against unauthorised access, loss, alteration, or disclosure. Our security measures include:
10.2 In the event of a data security incident that is likely to result in a risk to your rights or interests, segi44 will notify affected users without undue delay via the email address registered to their account, providing details of the nature of the incident and the steps we are taking to address it.
As a user of the segi44 Platform, you hold the following rights in respect of your Personal Data. All requests should be submitted in writing to our support team using the contact details in Section 15.
Request a copy of all Personal Data we hold about you, along with information on how it is being processed.
Request correction of inaccurate or incomplete Personal Data held in your account profile.
Request deletion of your Personal Data where it is no longer necessary, subject to overriding legal retention obligations.
Request that we restrict processing of your data in certain circumstances, such as while a rectification request is being assessed.
Request your Personal Data in a structured, commonly used, machine-readable format for transfer to another service provider.
Object to the processing of your data for direct marketing purposes or where processing is based on our legitimate interests.
All data rights requests will be acknowledged within five (5) business days and fulfilled within thirty (30) calendar days of receipt. Where a request cannot be fulfilled within 30 days due to complexity, we will notify you of the extended timeline and the reason for the delay.
12.1 The segi44 Platform is strictly intended for users who are 21 years of age or older. We do not knowingly collect or process Personal Data from individuals under the age of 21.
12.2 Age verification is conducted as part of our mandatory KYC process. Where segi44 discovers or has reasonable cause to believe that an account has been opened by or on behalf of a person under the age of 21, the account will be immediately suspended, all data associated with the account will be reviewed, and the account will be permanently closed. Any real-money funds in the account at the time of closure will be returned to the verified source payment method.
12.3 If you are a parent or guardian and believe that a minor has registered an account on segi44, please contact our support team immediately using the details in Section 15. We will investigate and act promptly.
13.1 segi44 operates on an international platform, and your Personal Data may be stored on and transferred to servers located outside of Malaysia. Such transfers are made only to countries or service providers that offer an adequate level of data protection.
13.2 Where Personal Data is transferred to third-party Data Processors located in countries without a formal adequacy determination, segi44 ensures that adequate safeguards are in place through the use of standard contractual clauses, data processing agreements, or equivalent binding legal instruments.
13.3 All cross-border data transfers are conducted in compliance with applicable international data protection standards and the requirements of our operating licence.
14.1 segi44 reserves the right to amend, update, or replace this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements.
14.2 Material changes to this Policy will be communicated to registered users via the email address associated with their account no fewer than seven (7) days before the changes take effect. The revised Policy will also be published on this page with an updated "Last Updated" date.
14.3 Your continued use of the Platform following the effective date of any amendment constitutes your acknowledgement of the revised Policy. If you do not agree with the revised terms, you should discontinue use of the Platform and close your account.
14.4 We recommend that you review this Policy periodically, particularly following any notification of a material change. The date of the most recent revision is displayed prominently at the top of this page.
If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your Personal Data, please contact the segi44 Data Support team using the details below. All privacy-related communications must be submitted in English.
support@segi44.cam
(Plain text — not a clickable link)
Available 24/7 via the Platform
Average response: under 2 minutes
All data rights requests will be acknowledged within 5 business days and resolved within 30 calendar days. Please include your registered email address and a brief description of your request in all communications.
For questions relating to your account terms, please refer to our Terms & Conditions. For questions about responsible gambling tools and self-exclusion, please visit our Responsible Gambling page.
Our support team is available 24/7 to address any privacy concerns or data rights requests. You can also visit our FAQ page for quick answers to common questions about how segi44 handles your data.
Play Responsibly — 21+ Only | By using segi44 you agree to our Terms & Conditions and this Privacy Policy.